A Holiday Wish
May the end of year giving be all that you have hoped and planned for it to be. This has been a weird year and hopefully, something good will come from it for your organization. Here's to whatever 2021 holds for all of us.
Vulnerability - It Seemed Like The Right Time To Revisit
Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. As fundraisers, we deal with vulnerability and shame on a daily basis just doing our job. We must understand how these affect us and our donors.
It Occurs To Me
It seems the postal service may do in all of the hard work of our Year-End campaigns. Not only is it more expensive but the mystery of when letters will get delivered. I have heard of mailings take two to three weeks longer than previous years. It will be interesting to see how this affects returns, My instinct says those who give will do so whenever the appeal arrives. This means that we will have contributions coming in farther into January. Not a problem for organizations with June 30 fiscal year but what a pain for those with a December 31 year-end. How long do you keep the "year" open?
Please leave a comment, thoughtfully.